our Journey

Our Origin Story

Frame U began as a freshman-year idea at Babson College, noticing the popularity of minimalistic city map art and thought to offer a more personal version for college campuses. The idea was pitched in our Foundations of Management and Entrepreneurship (FME) class, Babson’s signature first-year course where students plan, pitch, fund, and launch a business. By the end of the semester, we sold out — Summer of 2025, we relaunched the business!

An effective About page typically includes your business story, your mission and vision, your values, your team, your customers, your brand voice and personality, and a call to action.